From Fagor Industrial to Fagor Professional
2021.10.22
- Fagor Professional is the company's commitment to making the end user the focus of its business processes and remaining at the forefront of the sector.
- The new commercial brand was presented today at HostMilano 2021, together with the new generation of iKORE ovens, a new cooking range called Monoblock, renewed commercial refrigeration and MyFagor, the digital services platform for Fagor Professional customers.
Oñati, 22 October 2021 – Fagor Industrial, the leading company in equipment for the hotel, catering and laundry sectors, is changing its brand name to Fagor Professional. This change of name responds to its strategy of prioritising the focus on the customer, who is at the centre of all its actions, and renewing its brand image, adapting it to the new times and demands of its users. The company wants to make the end user and distributors an active part of the manufacturing process, placing them as the starting point of its business strategy and giving them a leading role by actively listening to their considerations and needs.
Fagor Professional presented this new identity today at the largest international professional catering and hospitality trade fair, HostMilano 2021. The company wanted to take advantage of the event, which brings together both customers and professionals from the sector, to showcase their new image.
“Grow, change and evolve; we have been engaged in a strategic reflection over the last few years which concluded with the need to demonstrate the potential of our brand while bringing it closer to people through our products and services and, also, through our name. That’s why we’re evolving the Fagor Industrial brand to become Fagor Professional”, explains Carmelo Villanueva, Fagor Professional Foodservice Director.
The extensive international experience and presence of the company means that all customers, no matter where they are in the world, can access the cutting-edge technology, professionalism and proximity that only a great brand can offer; being close to the customer is Fagor Professional's greatest guarantee.
What's to come
The company, which offers a comprehensive range of products and services under a single brand, will be presenting other major innovations in Milan, such as the new generation of iKORE ovens, as well as a new cooking range called Monoblock, renewed commercial refrigeration and MyFagor, a new digital services platform aimed at Fagor Professional customers.
iKORE is a smart generation of ovens that will mark a before and after in cooking methods, comprising two ranges to meet the needs of every chef. The ovens are professional and configurable and they stand out for their precision cooking results, thanks to a steam saturation system and effective climate management. The iKORE generation is autonomous and integrates an intelligent recipe system and additional cooking process functions that can even be controlled remotely.
The new KORE Monoblock has been designed to provide all the benefits of Fagor Professional modular equipment, combined in a unique worktop that offers significant advantages. It offers the possibility to design a configuration that is best adapted to each chef, with the option to use modular equipment from the Kore 900 range to produce the perfect block for any need. The worktop is designed as one single piece, without joints or gaps, ensuring an impeccable level of cleanliness.
Fagor Professional has also presented renewed commercial refrigeration, a small sample of the direction in terms of product design that the brand will be bringing to the market in the coming months across its entire family of products.
On top of this, the company is also launching MyFagor, the new digital space exclusive to Fagor Professional, which integrates an ecosystem of digital services that allows Fagor customers to grow their businesses more efficiently. On this platform, users will find digital solutions that allow them to access all necessary documentation, generate professional quotations, view and order spare parts, and connect remotely to all their Fagor equipment, among other functions.
Part of the ONNERA Group
Fagor Professional belongs to ONNERA Group, a multi-brand business group dedicated to providing equipment solutions for catering, laundry and refrigeration applications. It has 7 manufacturing plants, 35 sales offices and around 2,000 employees worldwide. It is currently the leading company in Spain in catering, hotel and refrigeration equipment, sixth in Europe and tenth in the world. “Nuestra trayectoria nos avala y el hecho de pertenecer a un grupo como ONNERA Group nos aporta una visión estratégica y una búsqueda.
“Our track record supports us and the fact that we belong to a group like ONNERA Group gives us a strategic vision and a constant search for excellence that is reflected in the service we provide to our customers. In this new era, we will continue to offer solutions to respond to the needs of professionals with whom we share high levels of demand and commitment, as well as the ambition to offer maximum innovation and quality, concludes Carmelo.
In turn, ONNERA Group is part of MONDRAGON, the leading Basque industrial group and the tenth largest in Spain, which closed 2020 with sales of more than 10 billion euros. It is divided into four areas: Finance, Industry, Retail and Knowledge, and is made up of almost 80,000 people and more than 250 entities, of which 95 are autonomous and independent cooperatives.
About Fagor Professional
Fagor Professional, part of MONDRAGON, is a leading manufacturer of equipment for the hotel, catering and laundry sectors. With 60 years of experience, it offers a comprehensive range of products and services under a single brand. Fagor Professional belongs to the international ONNERA Group and is one of its flagship brands.
To request further information or to arrange interviews, please contact:
LEWIS
Paula García / Alejandra Durán
FagorSpain@teamlewis.com
919 266 280 /919 266 700
